Scenario
When a prospect makes it to the late stages of the sales cycle, you don’t want anything to hold up signing the deal. To encourage them to take action as soon as possible, extend an additional offer—such as access to added capabilities or features—to incentivize them to choose your company and close the deal.
Triggers
- Late stage in sales cycle
- Evaluating advanced product package
Action
- Email with offer over and above what they’re evaluating