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ZoomInfo Just Changed its Ticker Symbol from ZI to GTM. Here’s Why
ZoomInfo has never settled for being “just” anything. Not just a data provider. Not just another AI tool. And definitely not just another tech company. We’ve always built for something bigger: a future where go-to-market teams move in perfect a...
Go-to-Market Intelligence: Rewriting the Marketing Playbook
The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes — a bit of automation here, another tech ...
Your CRM Data is a Mirage – and It’s Costing You Deals
For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Whether it’s...
Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer
Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. You’ve pro...
Go-to-Market Survey: The State of AI in Sales & Marketing 2025
The explosion of Artificial Intelligence is driving billions of investment dollars into the sector and inspiring nearly constant debate about AI’s impact on business and society. So how is the massive growth in AI technology actually affecting ...
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