Scenario
When a company receives a round of funding, it’s a strong signal that they are likely to begin making new investments to grow their business. It’s an event worthy of congratulations — a natural conversation starter.
But it’s not easy to manually track when every company receives funding. With ZoomInfo’s Scoops function, you can identify prospect companies and trigger automated workflows to send an email congratulating them on the funding round, introducing your company, and educating the prospect on how you can turn their new funding into future growth.
By automating this workflow, reps can get a jump start on outreach.
Triggers
- Funding Scoops
- Additional criteria such as target account list, company size, industry, etc. can be overlaid to ensure the campaign runs to target accounts
Action
- Use a workflow to add the likely buying group contacts to an email sequence