Scenario
When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. This will promote product usage, make the relationship stickier, and increase the likelihood of renewal.
Consider product demo promotion even if a feature is no longer considered new. A good demo could highlight under-utilized features that add value or features that the customer currently sources from another vendor.
Triggers
- New product feature released
- Customer sources similar product features from a different vendor
Actions
- Notify customers of new functionality with a pop-up in your platform or an announcement in your newsletter
- Invite customers to a demo of the new feature
