Scenario
If you’re a technology vendor, one way to identify good-fit target prospects is to understand which accounts are buying from your competitors. You can use the insight about their purchases as a way to angle your pitch and convey the unique value that your product offers — and what the competition is lacking. Instead of viewing the prospect as a lost cause, use their buying patterns as an indication that they are worth pursuing over the long run.
Trigger
- Detection of an account using competitor technology
Action
- Targeted email sequence to admin