Scenario
When a positive review about your product is published on G2 or another review site, leverage it in an email sequence to show prospects how companies are benefitting from your solution.
You can also use reviews to close a deal that’s on the rocks. For example, let’s say a lead is close to signing. But then there’s an unexpected objection and the prospect says they’re considering another vendor.
Find a G2 review of your company—or from your prospective client’s competitor—to help steer the conversation back in the right direction.
Triggers
- A G2 review is published
- A prospect is considering another vendor
Actions
- Leverage the review in an email sequence to prospects
- Research reviews of competitor vendors and compare them to reviews of your solution