Scenario
If a hot inbound MQL has not converted 45 days after a form fill, add them to a re-engagement sequence.
Trigger
- An inbound hot MQL has not converted to a meeting within 45 days of form fill
Actions
- Add them to a re-engagement sequence
Reconnect - [your company name]
[first name] – you filled out a form on our website a while back but we were never able to schedule a call. I wanted to reach back out to see if there was still an opportunity here to connect.
Our customers use [your company name] for a number of things — [insert three to five examples]. Essentially, we are the fuel for your revenue growth engine.
You filled out a form presumably because you were looking to improve in one of these areas. I want to make sure that you are taken care of — can you carve out a few minutes to reconnect this week or next?
Thanks,
[sales rep name]